Projects
Things I'm building, researching, and learning from. Each project includes why it exists, what I learned, and how it evolved, a build log, not a portfolio grid.
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Active
Lissiland
Why: Public-sector and regulated mobile products often fail at adoption, not architecture. Lissiland applies practitioner product work where trust and simplicity matter most.
What I'm learning: How to translate behavioral product thinking into outcomes for government teams. App Store rejections, civic trust, retention collapse.
Evolution: Started as an app studio (40+ apps shipped). Grew into a govtech-focused consultancy with the SEE Framework, assessment tools, and procurement-ready capabilities.
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Shipped
LottaWins
Why: Native lottery experience, proof that regulated mobile can feel simple when designed around behavior, not feature checklists.
What I learned: Stability before growth applies even when stakeholders want marketing features on day one.
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Shipped
Seenu (mentored)
Why: Free founder mentorship, helped a serious founder go from idea to #38 in Social on the iOS App Store.
What I learned: The first step matters more than the pitch deck. Founders who do the work can outrun teams with more resources.
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Shipped
StyleXtend (mentored)
Why: Community-first fashion app, another mentorship engagement proving native iOS can win in crowded categories with clear behavior design.
Founder mentorship
Free guidance for serious founders with an idea but no shipped product. Selective, not free dev labor, not paid consulting.
- Yes: Native iOS/Android · you'll do the work · idea or sketches
- No: Free development · speaker booking · vague "pick your brain" requests
Family business
Second-generation funeral home, where I implement the same digital principles I write about. Practitioner work that keeps my advice honest. Read: Simplicity creates trust